Well-known fast food chain successfully sells NFT art
Taco Bell, an American fast food chain, has released NFT art via Rarible. The profits will go to charity.
Popular American fast food chain Taco Bell launched NFT art last Sunday. These were sold on the NFT marketplace Bitcoin Billionaire Rarible and reached sales values of over 20,000 US dollars.
Tex-Mex company Taco Bell has more than 350 franchises with over 7,000 restaurants serving more than 40 million customers in the US each week. Internationally, the brand has nearly 500 restaurants in 30 countries around the world.
Tacos as NFT art
Now Taco Bell has apparently caught wind of the current NFT hype and unceremoniously published its own collection of NFT artworks. These are thematically oriented on the brand’s most famous product: tacos.
Now Taco Bell also wants to offer its fans and restaurant visitors a new kind of taco experience with NFT.
Our spicy potato tacos can now live in your hearts, stomachs and digital wallets
Also on Twitter, comments are now mounting about the infamous fast food chain’s move. For years, Taco Bell’s food has been known to cause stomach problems. One Twitter user wrote underneath: “Finally diarrhoea on the blockchain”.
In a limited edition, various taco artworks were sold through online auctions.
All profits from the auction of the NFT art will be given to the Taco Bell Foundation. There, the money is used to create perspectives for underprivileged youth. In particular, to provide career and educational opportunities.
Taco Bell and the NFT Hype
The company is not only known for its food, but also for innovation. In 2016, Taco Bell was awarded the Fast Company Award as one of the ten most innovative companies in the world.
With the release of NFT art, Taco Bell joins a long list of companies that have recognised the potential of NFT for themselves. Digital collectibles and art based on a non-fungible token is currently a big hype topic. From artists to musicians to entire sports leagues, there are many adaptations. For example, the rock band Kings of Leon recently released their latest album with an NFT component.
In addition, the major American basketball league sells individual “Moments” to its fans with NBA Top Shot. These so-called “Moments” are recorded forever as a digital collector’s item and mapped as a Non-fungible Token (NFT) via the FLOW Blockchain. In this way, the owner is guaranteed authenticity and ownership over the collectible.